Chester FC are delighted to announce a major new sponsorship for the 2017/18 season – having agreed terms on a record stadium rights deal with Swansway Chester.
Swansway, who previously held the rights between 2013 and 2015, return as a major sponsor on an initial two-year agreement.
Blues Chief Executive Mark Maguire said: “I am absolutely delighted to have secured Swansway Chester as a partner once again.
“Discussions have been taking place for quite some time and I would like to thank Andrew (Wakelin, Operations Director for the Swansway Garages Chester sites) for his commitment to getting the deal done and I feel very strongly that we have resurrected a relationship which will be really important for the long term future of the club.
“The deal represents significant investment into Chester FC at a time when I believe things are progressing across the club.
“I’m excited to take on the challenge of delivering real commercial value to Swansway and it is a really good indication of where we are that Swansway can see the progress made and the direction in which we are travelling and want to be associated with it over the next few years.”
Andrew Wakelin said: “Swansway Motor Group Is a family owned and run business and we’re always keen to be in involved with the local communities where we operate. Our close neighbour, Chester FC, is a progressive club and shares the Swansway values of caring, honest and proud and we’re looking forward to working with them again”.
Swansway Garages Motor Group were was founded in 2003 and represents several different Car Brands fourteen brands; including in Chester these include Peugeot, Citroen, DS, FIAT, Jeep, Abarth and Alfa Romeo, most recently they opened a with the new Citroen/FIAT showroom multi-brand dealership opening opposite the stadium in 2016.
The branding for the stadium will be introduced over the coming weeks and visitors to the Swansway Chester Stadium will enjoy a new look – not only in terms of the signage – but also the quality of the pitch and of course a stronger squad of players.
Season tickets continue to sell well (the club hopes to exceed 1100 sales within a short space of time) and we will be making further significant commercial announcements in the coming days.